These are some SEO and SEM related interview questions I have collected from internet. Hope this will help people learning more and attending interviews more effectively. If you can't find answer to any of these questions, feel free to contact our team. We will surely get back to you. If you can answer all these questions correctly, you have learned 99% of SEO and SEM.
- Give me a description of your general SEO experience.
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Can you write HTML code by hand?
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Could you briefly explain the PageRank algorithm?
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How you created any SEO tools either from scratch or pieced together from others?
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What do you think of PageRank?
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What do you think of using XML sitemaps?
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What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
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What SEO tools do you regularly use?
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Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
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What areas do you think are currently the most important in organically ranking a site?
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Do you have experience in copywriting and can you provide some writing samples?
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Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be stumbled?
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Explain to me what META tags matter in today's world.
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Explain various steps that you would take to optimize a website?
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If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
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Rate from 1 to 10, tell me the most important "on page" elements
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Review the code of past clients/company websites where SEO was performed.
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What do you think about link buying?
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What is Latent Semantic Analysis (LSI Indexing)?
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What is Phrase Based Indexing and Retrieval and what roles does it play?
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What is the difference between SEO and SEM?
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What kind of strategies do you normally implement for backlinks?
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What role do social media play in an SEO strategy?
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What things wouldn't you to do increase rankings because the risk of penalty is too high?
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What's the difference between PageRank and ToolBar PageRank?
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Why might you want to use nofollow on an internal link?
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Are you familiar with web analytics and what packages are your familiar with?
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From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
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How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
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How do you evaluate whether an SEO campaign is working?
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What does competitive analysis mean to you and what techniques do you use?
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If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
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How many target keywords should a site have?
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How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
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You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
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Why does Google rank Wikipedia for so many topics?
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In Google Lore - what are 'Hilltop', 'Florida' and 'Big Daddy'?
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Have you attended any search related conferences?
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Google search on this candidate’s name, (if you cannot find them, that's a red flag).
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Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
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Of the well-known SEOs, who are you not likely to pay attention to?
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What are some challenges facing the SEO industry?
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What industry sites, blogs, and forums do you regularly read?
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Who are the two key people - who started Google?
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Who is Matt Cutts?
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If you were bidding on a contract, what competitor would you most worry about?
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Tell me your biggest failure in an SEO project
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What areas of SEO do you most enjoy?
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In what areas of SEO are you strongest?
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In what areas of SEO are you weakest?
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How do you handle a client who does not implement your SEO recommendations?
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Can you get our company listed for the keyword XXX in the first page?
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What do you think is different about working for an SEO agency vs. doing SEO in-house?
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Why are you moving from your current position and/or leaving any current projects?
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What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?
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What is page segmentation? (ever heard of VIPS?)
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What is Latent Semantic Analysis
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What is Phrase Based Indexing and Retrieval and what roles does it play?
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What is a shingling algorithm and how is it used?
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Give me a description of your general SEO experience.
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Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
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Where do you think the SEO industry is headed?
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What industry sites, blogs, and forums do you regularly read?
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Have you attended any search related conferences?
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What SEO tools do you regularly use?
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What SEO areas are you weak and strong in, and give examples of both.
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What areas do you think are currently the most important in organically ranking a site?
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Do you have experience in copywriting and can you provide some writing samples?
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What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?
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What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
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Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?
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Are you familiar with enterprise web analytics and what packages are your familiar with?
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Are you familiar with A/B testing and multivariate testing?
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Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?
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Are you experienced in managing PPC campaigns? To what extent and on what platforms?
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Do you have experience in bid management tools, API tools, and click fraud issues?
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Do you have experience in extensive competitive analysis and what techniques do you use?
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What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)
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Why are you moving from your current position and/or leaving any current projects?
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Do you know who Matt Cutts is?
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What is the Ultimate Answer to Life, the Universe, and Everything?
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What is page segmentation? (ever heard of VIPS?)
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What’s the difference bewtween PageRank and ToolBar PageRank?
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What is Latent Semantic Analysis (LSI - Indexing)?
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What is Phrase Based Indexing and Retrieval and what roles does it play?
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In Google Lore - what are ‘Hilltop’ Florida’ and ‘Big Daddy’?
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What is Page Rank
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What kinds of back links are considered the most powerful?
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What’s Google supplemental index.
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What’s the difference between the indexed and non-indexed pages?
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What SEO tools do you regularly use?
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What is keywords analysis and how do you analyze your targeted keywords.
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What’s the difference between page rank and Google toolbar PR.?
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What’s do you know about the links buying and how Google treat links buying.
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What is Google sandbox?
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What are ranking factors in Google, Yahoo and MSN?
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Have you any experience in the copywriting and technical writing.
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What do you know about page segmentation?
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What’s the difference between the on-page and off-page optimization.
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List top 5 on-page and off-page optimization factors.
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What do you know about the SEM.?
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What are general factors that can penalize a website from Google?
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How does search engine work.
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How’s the future of search engine optimization.
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What’s spam indexing?
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What’s web2?
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What do you know about the podcasting, blogs and RSS?
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What do you know about the XML sitemap and how do you generate it.
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Who are the two persons who started Google?
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Have you any experience in the PPC and how do you manage the PPC campaigns.
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Exactly where to put your keywords in your text for heightened rankings.
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How to tell what inbound links to your sight help or hurt your rankings.
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Find out the optimal keyword density % for heightened rankings on Yahoo! and Google.
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Find out what the minimum amount of text that's needed on a web page for strong rankings.
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Whether or not you should optimize for misspelled keywords.
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The one thing to always remember when submitting any web page to any search engine!
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How often to re-submit your URL's to Google and Yahoo!
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How to "feed" the SE spiders so they see your pages and list you higher.
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What intervals Google crawls and what to do about it.
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If it is really true that SE's display different results for the same searches.
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How to avoid getting dropped from Google when "googlebot" visits!
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When to update your site map for ensured listings.
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If you should modify your robots.tx file
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How the comment tag can affect ranking.
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Whether or not jscript, web forms, Flash, Active X controls, etc. affect ranking of your web pages.
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Whether or not frames can affect your page's ranking.
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What the best tactic is to make certain the SE can see your pages.
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The ideal length of a URL for heightened rankings.
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Whether or not your inbound links all count the same for Page Rank and rank in general.
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How to properly use the 'disallow' command.
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When to edit your robots.txt file.
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Where to keep your robots.tx file for best security.
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Why someone would make a link the SE's can't follow and what to look for to not get taken advantage of from other webmasters.
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Who do you respect in the industry?
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Are you familiar with enterprise web analytics and what packages are your familiar with?
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Are you familiar with A/B testing and multivariate testing?
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Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?
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Are you experienced in managing PPC campaigns? To what extent and on what platforms?
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Do you have experience in bid management tools, API tools, and click fraud issues?
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Do you have experience in extensive competitive analysis and what techniques do you use?
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What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)
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Why are you moving from your current position and/or leaving any current projects?
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Do you know who Matt Cutts is? Google guru and the unofficial/official voice of google. Check out this blog
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In Google Lore - what are ‘Hilltop' Florida' and ‘Big Daddy'?
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What changes did you make and what ranking effect did it have?
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What is sticky content?
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Describe how search engine robots crawl the web.
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Who is your “SEO idol” and why?
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How much do you know about Google Big Daddy, Google Dance, Microsoft AdCenter or orientation of Google data centers?
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How do you prevent “Keyword Cannibalization” among pages within your site?
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What are your favorite SEO tools and describe how you use the data they generate and what benefits they provide?
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How do you execute link campaigns?
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How do you leverage organic search and paid search for optimal search results?
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What is the difference between 301 and 302 redirection and the difference between visibility:hidden and display:none on CSS codes?
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How do you check for proper “404 Error” page rendition within a website?
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At which stage should you be involved in a web build project?