Search Engine Optimization News

SEO or SOA: Twitter Twiction or Twittecdotes?

Tuesday, February 10, 2009

Twitter just received almost $10 million more in funding, and has a reported $50 million in the bank (or perhaps a more secure place, like under the mattress). The company has no revenue, fewer than 30 employees, and has been criticized as being the dumbest idea ever. Yet Twitter remains the hottest company in the wacky world of Silicon Valley start-ups.

Why, I have no idea. I'm trying to refrain from these sort of instant analyses based on nothing more than my personal opinion--you know, the kind of fraudulent thing that guys like Tom Friedman do.

I can only tell you what my experience has been.I can describe, but I won't arrogantly prescribe, if you don't mind.

I admit being put off when I first heard of Twitter. It was positioned as a way for geeks with no social skills to tell each other that they were buying a Diet Coke with their Subway sandwich, or in a Seinfeld-esque way telling people that they were doing nothing except typing their thoughts into Twitter.

Yet those deep thinkers among us realized the profound "meta" insight that Twitter exploits: bird tweets have meaning.

source - http://web2.sys-con.com

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Wait. Google, Microsoft, Yahoo Agree On Something?

Saturday, February 7, 2009

Google, Yahoo and Microsoft all said on Thursday they would support a new search engine optimization (SEO) standard that, with extra code on a Web page, allows Web sites to indicate the address of their original, primary URL -- their "canonical version" -- for search engine purposes.
How does that help? Well, for Webmasters that have multiple URLs that all point to the same page, it allows search engines to arrive at the original URL and not index multiple pages that all go to the same place. According to The New York Times' citing of several estimates, up to 20 percent of URLs on the Web are duplicates.

There were high-fives all around from companies not exactly known for detente.

"There is a lot of clutter on the Web and with this, publishers will be able to clean up a lot of junk. I think it's going to gain traction pretty quickly," said Matt Cutts, a Google engineer, to the Times.

A posting on Google's Webmaster Central Blog demonstrates examples of how search engines can confuse preferred versions of URLs with their duplicates. Google Indexing Team engineer Joachim Kupke wrote that relative paths can be used to specify canonical URLs, and that Google also allows slight differences in the canonical itself and the content.

The SEO standard is called Canonical Link Tag.

"If your site has identical or vastly similar content that's accessible through multiple URLs, the format provides you with more control over the URL returned in search results," Kupke said. "It also helps to make sure that properties such as link popularity are consolidated to your preferred version."

It's Google's baby, but both Yahoo and Microsoft told the Times they were on board.

"We are happy that everyone is going to support the same implementation," said Nathan Buggia, a lead program manager at Microsoft, to the Times. "It is an important step because all the search engines are coming out with it," added Priyank Garg, director of product management for Web search at Yahoo.

source - www.crn.com

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Best Practices For Common SEO Mistakes

Sunday, February 1, 2009

How bulletproof is your SEO campaign? Do you have all your bases covered? Are you getting the most organic traffic available? Smart marketers crave targeted, low-cost web traffic, especially in this challenging economy. When implemented correctly, a finely tuned SEO campaign has the ability to drive traffic efficiently, especially when compared to other forms of marketing.

However, many sites don't take full advantage of the power of a well-honed SEO campaign that has implemented both on-the-page and off-the-page SEO best practices. SEO is both an art and a science, and I view the science part as 90 percent of that balance, even though there is some debate on what true best practices include.

With that in mind, listed here are six common SEO best practices that are often overlooked. The techniques are usually quick and painless to implement and can have dramatic effects on SEO results. You can see the cures for the main mistakes in the upcoming posts.

SOURCE - http://www.imediaconnection.com

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