Search Engine Optimization Blog

The Importance of Relevance

Tuesday, February 10, 2009

Although SEO is primarily done to help boost rankings in SERPs and we can practice it by merely trying to (intelligently?) guess the search engines algorithms, this shortsighted approach to SEO is one of the reasons why many do not see that much effect with their SEO campaign. It is ALWAYS important to factor in every possible aspect that you practically can when it comes to your SEO strategy, and that includes the daily happenings in search engine users’ lives. That may sound a little crazy since it is impossible to know everything that goes on with one persons life let alone all your target audience, the majority of whom you don’t even know personally. Well it is if you look at it that way but if you only look at it in terms of the general events that you know will be impacting or are currently affecting them then it makes more sense.

A perfect example would be a future post on SEO and savings. With all the troubled economy nowadays you can be pretty sure that lots of people are trying to find ways to cut on spending. It shouldn’t be a surprise to find more people now searching more for "cheap SEO", "budget SEO", "affordable quality SEO", etc. Take advantage of this fact and offer solutions (promos for SEOs and informative posts for SEO blogs).

Another simple example would be industry events. Of course people within your industry will already know about upcoming events but it is still a good idea to mention big events, even if just in passing. It will not only show that you are aware of what’s going on but visitors who might have overlooked it or forgot about it will be happy to be informed. Doing a blow-by-blow of the event is also recommended but only if you really attended it and there’s new and interesting information to convey. Otherwise stick to summarising stuff and don’t forget to link to your sources.

Remember it is very important to stay relevant. Your page may rank really well for your targeted keywords but if people have started searching for other keywords then you’ll still end up with no one visiting your site.

Source - http://www.phoenixrealm.com

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posted by SEO Expert @ 8:34 PM permanent link   | |

Keeping SEO Natural

Thursday, February 5, 2009

Don’t be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining to search engine optimization that still persists is the inability to grasp time lines for organic or natural optimization. Granted, we live in an I want it now type of society, but some things like trust and authority status in search engines must be earned rather than rushed.

Source - http://www.seodesignsolutions.com

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posted by SEO Expert @ 8:40 PM permanent link   | |

Things That Google Ignores

Tuesday, January 6, 2009

There are some HTML attributes that Google pays no attention to when it goes through its crawling process. While you won't get penalized if you use these attributes, why waste your time with them if they're not going to count anyway?

Of course, there are exceptions to these rules, as noted in the numbered list below. There are also some elements listed that you will choose not to include.

1. The keywords and description attributes of the meta tag. The keywords and description attributes are read by other search engines. However, the boost you get from having them isn't as much as if you follow the other techniques, such as proper link building. If you submit to Google only, you may not want to include the keywords attribute, but focus on a smart "upsell" or "positioning," "branding" of your message in the description attribute. Other search engines use them, so you should go on and include them.

2. The comments tag. The comments tag is an optional tag designed more for the website designer than for search engines or browsers. You use it to make personal notes related to what the upcoming coding does. It's especially useful if other webmasters are working on web pages that have been started by someone else. Still, it isn't a necessary tag, so you can omit it if you want.

3. The style tag. This tag has attributes that specify what your site will look like. This deals with styling of your page (CSS). If you're using extensive CSS, include the file as an external reference.

4. The script tag. This tag lets the browser know that a block of javascript code is about to be initiated. While Google ignores the information in this tag, it's still useful if you want to take advantage of javascript. You would use javascript when you want to run applets, special programs that run in a separate browser window. Use of this tag may or may not be optional, depending on what your site is for.

5. Duplicate links. If you have duplicate links to the same page, Google only counts the first one.

6. Interlinking to points on the same page. Interlinking involves picking a point on your web page called an anchor that you want another anchor to link to. This practice is commonly used when websites present very long copy on the same page. Readers can click on links throughout the document to jump to other parts of the document. It's very effective for increasing readability, but it's another optional device. Worst case, you could break up the copy and make more subtopic links.

7. Graphics, animation and video. Google pays no attention to these types of content, but it may notice the descriptive attributes surrounding them and certainly their URLs.

8. Boolean words. We discussed these earlier. They are words like a, an, the, is, etc. If you're optimizing for Google only, don't bother including these keywords.

Source - http://news.alibaba.com

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posted by SEO Expert @ 4:00 AM permanent link   | |

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